Building Software and Data Insights to Connect Strategy With Execution

Our Mission

We are a Data and Technology company that believes in the evolution of an industry where digital has changed the speed, expectations, and inspirations of the market. With over a decade of experience, we develop intelligence that empowers companies in the Fashion, Lifestyle and Beauty (FLB) sectors, helping them grow their businesses and streamline their processes.

With tools for sample management, event organization, press distribution, media monitoring, brand performance benchmarking and data insights, the Launchmetrics’ Brand Performance Cloud gives brands everything they need to build a successful marketing strategy, all in one place.

“Together we’re on a mission to help brands make smarter decisions for the future.”

Our Growth Story

July 2002
Augure, the global powerhouse in influencer marketing software, is founded

January 2024
Launchmetrics joins the Lectra family, marking a significant milestone in their journey and propelling the business into a new era of innovation and growth.

March 2022
Launchmetrics acquires its main competitor, DMR, strengthening its data and analytic capabilities — becoming the undisputed category leader in Brand Performance for Fashion, Lifestyle and Beauty

November 2020
Launchmetrics acquires PARKLU, the premier influencer analytics platform in China

December 2019
Launchmetrics acquires IMAXtree, the leading visual content creator and distributor for the Fashion & Beauty industries

September 2018
Launchmetrics raises $50M in funding

2017
May: Visual Box, the global media monitoring & intelligence company is acquired
November: Style Coalition, the leading influencer relationship management company is acquired

January 2016
Fashion GPS & Augure merge to form Launchmetrics, co-founded by Michael Jaïs & Eddie Mullon

March 2006
Fashion GPS, the premier technology provider to the fashion industry, is founded

Where We Work

More Than 1,700 Brands in 100+ Countries Use the Launchmetrics Platform Everyday

We are a motivated team of 450+ people, across 12 markets from 44 different countries

Our Industry Scope

Inspiring Innovation for Fashion, Lifestyle and Beauty

Fashion & Retail
Beauty
PR Agencies
Sportswear
Jewelry & Watches
Home & Furniture
Luxury Fashion

Award Winning Software, Trusted by the Industry

Launchmetrics’ proprietary AI algorithm has been powering the industry for over a decade. Recognised as leaders in the field, our software empowers you to become more efficient, create stronger marketing strategies and grow your brand.

Connect Strategy With Execution Using Software, Data and Insights From Launchmetrics

For brand performance benchmarking, PR monitoring, sample management and event organization. Whatever you need, Launchmetrics can help.