Brand Performance Software

Build the Brand Performance You Need to Stand Out in the Market

What is the Brand Performance Cloud?

The Launchmetrics’ Performance Cloud is a collection of 8+ SaaS modules and services for marketing and communication professionals in Fashion, Lifestyle, and Beauty. Through our suite, customers can make smarter decisions around their branding efforts by digitizing internal processes and optimizing resources to better leverage data and insights as they measure their ROI on campaigns and activations.

1. Pre-Launch
   Our software enables you to prepare all the assets - physical and digital - that you need before launching your campaigns to the world.

2. Launch
   Effectively execute brand activations and optimize internal processes.

3. Post-Launch
   Understand the impact of your activity and the true ROI of your global strategy.

How Does the Brand Performance Cloud Work?

From day-to-day operations to overarching strategies—plan, execute, and measure your brand marketing initiatives using dedicated brand performance software modules and services for greater impact and ROI.

Prepare and Launch Your Campaigns

Effectively launch brand activations and optimize internal processes.

• Sample Management & Placement
  Optimize your sample production by leveraging data and insights. Streamline your samples workflow to reduce time-to-market and maximize business and editorial opportunities by sending the right product, to the right creator, at the right time.
• Event Management
  Plan and manage in-person, digital, or hybrid event experiences through a unified workflow.
• Email & Contact Management
  Easily manage your contacts in one centralized location. Customize personalized emails to share newsworthy updates and press releases with your contacts and track their engagement.
• Digital Showrooms & Collection Amplification
  Showcase your collection digitally through inspiring showrooms and share your collections with your private network. Or, amplify it to a network of 500+ top editorials for maximum press and media coverage.
• Product Imagery Creation
  Shoot inspiring branded content faster and track asset performance in a central library.

Metrics

Optimize Campaigns & Strategies With Metrics Post-Launch

Understand the impact of your activity and improve the ROI of your global strategy.

• Media Monitoring
  Track your brand mentions globally by region, voice, product, or event to analyze your overall brand performance.
• Brand Benchmarking & Insights
  Benchmark success against industry standards and identify immediate and future opportunities.
• Marketing in China
  Make data-driven decisions for your marketing strategies in China through the first solution that integrates all the most relevant channels and voices in the Chinese market.

Our Clients Launch Their Campaigns up to 3X Faster and See a 40% Improvement in the Results of Marketing and Communication Campaigns

“We really needed one platform that has all the data that everyone could use at the same time. Now with Launchmetrics, we can do more, smoother and faster.”
Jacquemus PR Team

Connecting Departments for 2.4X Improved Productivity and Communication

A unified Cloud to manage brand activity cross-departmentally. A software platform that adapts to the strategic and operational needs of Fashion, Lifestyle, and Beauty brands.

• CMO
  Get a 360-view of the performance of your marketing and communications strategy, while optimizing the ROI of your team’s initiatives.
• VP of Comms
  Optimize your brand’s editorial opportunities, and track your mentions in online, print, and social media globally.
• PR Manager
  Improve PR productivity, focusing your efforts on the strategy that matters. Don’t miss a single mention anymore!
• Social/Influencer Manager
  Manage your campaigns with Influencers based on data and identify relevant KOLs in new markets.
• PR Agencies
  Improve your agency operations, offer quality reports to your clients, and focus your team’s work on what really matters.
• IT Director
  Digitize and optimize the entire launch cycle of your brand. Contribute to improving the profitability of the business.

Start Improving Your ROI & Efficiency With Brand Performance Software

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