Brand Tracking Software

Access Your Global Brand Insights, as well as Those of Your Competitors, for Smarter Decision Making

Understand Your Brand’s Position Within the Market

Use a visual brand tracking platform to understand your brand’s performance across channels, Voices, regions and more, as well as compare your performance against competitors – all from a single platform.

0K+ Accounts
950K+ social media accounts crawled daily
0M+ Articles
2M+ online articles reviewed daily
0K+ Brands
10,000+ brands tracked

Benchmark Your Brand Performance Against Competitors

• See Your Position Within Your Industry
  Benchmark your brand performance within your industry and against your key competitors. Identify up-and-coming brands, top performers and see how your performance compares
• Understand Competitor Best Practices
  Use brand benchmark data from across print, online, and social platforms, including Instagram, TikTok, Douyin, WeChat and Weibo, to identify your competitors most effective channels, Voices and publications

“Launchmetrics Insights has been instrumental in streamlining our data analysis and enhancing our strategic approach.”
Marco Ruffa, Chief Marketing Officer

Get Full Visibility Over Your Marketing Performance

• Evaluate Your Marketing Effectiveness
  Understand how your brand performs across channels, Voices, regions and key events
• Gain Strategic Oversight
  Look into how your brand has evolved over time, uncovering which markets and activities drive brand value
• Optimize Marketing Investments
  Use data insights to guide your marketing investments into what truly drives results for your brand

Data-Driven Brand Performance Reports

Create custom brand performance reports tailored to your needs, using cross-filters to define the metrics, channels and dimensions that matter most. Easily save, share, or export these reports into an Excel file

Unleash Your Data with Custom Dashboards

Create custom dashboards for rapid access to the data that drives your decision making, including rankings overviews, Share of Value graphs and your Media Impact Value® evolution over time

Strategize With a Data Expert

Further understand your brand positioning and how to grow your performance with personalized, ad-hoc brand tracking. Receive monthly email digests, quarterly benchmark reports, or deep dive into your performance with a quarterly 1-hour consultation to review key insights, ask questions and fine tune your plan.

See What Our Clients Say About Our Brand Tracking Software

Testimonials

“Launchmetrics is everything that I look for in a PR solution… MIV® helps me reach my objectives and keeps me accountable.”
Justine Provent, Head of PR & Social Media

“Launchmetrics Insights has been instrumental in streamlining our data analysis and enhancing our strategic approach. The platform’s robust capabilities have not only simplified our workflow but also deepened our market understanding, enabling us to push our brand forward in the highly competitive skincare industry.”
Louise Yankovic-Jenkins, Global Marketing Director

Need More Information? Launchmetrics Insights Frequently Asked Questions (FAQs)

What is Launchmetrics Insights and what is it used for?

Launchmetrics Insights is a brand tracking platform built for brands to measure, evaluate and benchmark their brand performance. Specifically, it supports three core use cases: benchmarking your brand within your industry and against key competitors across print, online and social media; evaluating marketing effectiveness by understanding which channels, Voices (Influencers, Celebrities, Media, Partners and Owned Media) and regions are driving the most brand value; and refining budget and strategy by analyzing brand performance as a whole to make smarter investment decisions.

Who is Insights for?

Insights is purpose-built for brands operating in Fashion, Lifestyle and Beauty and is designed for mid-to-senior marketing and communications professionals, including CMOs, Brand Managers, PR Directors and Heads of Marketing. Launchmetrics Insights is equally relevant for enterprise brands managing global strategy as for regional leads working in small and medium sized brands who need to understand performance in specific markets. Agencies managing multiple brand clients can also use Insights to benchmark brands within a competitive set and report on impact.

Which markets and regions does Launchmetrics Insights cover?

Insights provides brand tracking data across global markets. The platform tracks over 950,000 social media accounts daily, reviews more than 2 million online articles per day and processes over 2.5 million print pages annually, giving brands visibility into performance across both Western markets and China.

How does Launchmetrics Insights help you understand your brand performance?

Launchmetrics Insights gives you a clear, quantified picture of how your brand is performing at any given moment and why. At the heart of the platform is Media Impact Value® (MIV®), a proprietary metric that assigns a standardized monetary value to every media placement, social post and article, across every channel and partner you work with. Rather than relying on vanity metrics or disconnected data sources, you can see exactly which partners, channels and regions are generating the most value for your brand, how that has evolved over time, and how your performance stacks up against competitors. With over 5,000+ brands monitored, the data behind every insight is drawn from the most comprehensive panel in the Fashion, Lifestyle and Beauty industry.

How much does Launchmetrics Insights cost?

For all pricing and package information about Launchmetrics’ solutions, please visit our pricing page.