Event Management Software

Simplify Event Management for Your In-Person, Digital and Hybrid Events With Launchmetrics Events

Bring Your Brand’s Events to Life and Maximize Their Exposure and ROI

Create, share and measure an unforgettable event from start to finish with Launchmetrics Events—the first in-person, digital and hybrid event management platform specifically for the Fashion, Lifestyle and Beauty industries.

0% More Efficiency

Users see a 200% increase in event management efficiency

0K+ Industry Events

More than 10K FLB industry events are created every year on Launchmetrics event management platform

0% of Fashion Shows

85% of the Fashion Shows in Paris, NYC, London and Milan are managed using Launchmetrics software

Event Registration

Simplify Guest Lists, Invites and RSVPs

• Digital Invites With a Personal Touch
  Create customizable digital invites using GIFs, fully branded RSVP landing pages, or bespoke physical invites using unique barcodes or RFID chips
• Real-Time RSVP Updates
  Provide direct RSVP links for quick responses, additional guest details and real-time updates to manage your guest list effortlessly
• Integrate Your CRM With Launchmetrics Events
  Ensure full oversight and unified guest data, for a streamlined invite process even across large events

Event Seating Management

Create Custom Seating Charts and Collaborate Seamlessly Across Departments

• Flexible Seating Management
  Easily configure custom layouts and assign seats using an invitee color code system. Make last minute adjustments and save your templates for future events
• Easier Cross-Department Collaboration
  Allow multiple departments to manage invitees together whilst ensuring the event owner retains ownership over allocations and sensitive data
• A Smoother Seating Process
  Print your seating charts for day-of teams and send invitee seating assignments ahead of time

Event Check-In

Provide a First Class Check in Experience

Ensure a seamless day of experience using our mobile app. Get instant access to invitee data and event details, as well as check-in your guests for reduced wait times.

Event Reporting

Measure the Performance of Every Event in Real-Time

• Follow RSVPs Responses as They Happen
  Know exactly where your guest list stands with real-time RSVP metrics.
• Get Live Attendance Insights
  Track who attends as your event unfolds, so your team has an accurate view of attendance and no shows at every moment of the event.
• Improve Future Events
  Use your event insights to improve future events or follow up with guests who couldn’t attend, ensuring better engagement every time.

Create Engaging Virtual Events

Create a pre-recorded or live stream feed for public or invite-only digital events. Integrate your video stream from Youtube or Vimeo directly to your custom live event page.

Create Appointment Based Events

Offer single or multi-day events with predefined appointment time slots, letting guests choose what time is best for them. Control capacity and preserve VIP confidentiality through easy to use access controls.

Keep Your Event Secure With Restricted Zones

Define restricted areas, assign access rights before the event and validate every entry in real time—so backstage, risers, and red carpets stay exactly as exclusive as you planned.

Frequently Asked Questions

What is Launchmetrics Events?

Launchmetrics Events is the first event management platform built specifically for the Fashion, Lifestyle and Beauty (FLB) industry. It enables brands and agencies to create, manage and measure in-person, digital and hybrid events, from runway shows and press days to benefit dinners and live-streamed collection launches, all from a single tool.

Who is Launchmetrics Events designed for?

Launchmetrics Events is designed for brands and agencies of all sizes within the Fashion, Lifestyle and Beauty industry.

What types of events can I manage with Launchmetrics Events?

Launchmetrics Events supports a wide range of event formats including runway shows, presentations, cocktail parties, benefit dinners, weeklong activations, exhibition openings, client appointments, press previews, showroom appointments, digital pre-recorded launches and live streams. Events can be in-person, fully digital, or hybrid, combining on-site and online experiences into a single brand moment.

What are the main things Launchmetrics Events can help me do?

Launchmetrics Events supports teams through the full event lifecycle, through four core functions:

• Event Registration simplifies guest list management, digital and physical invite creation (including GIF and RFID capabilities), real-time RSVP tracking, and CRM integration so every guest interaction is connected and up to date.
• Event Seating Management enables collaborative, customizable seating chart creation with color-coded guest categorization, the ability to notify guests of their assignments in advance, and the option to reuse templates across seasons.
• Event Check-In provides a mobile app for seamless on-the-day check-in, instant access to invitee data and event details, and support for multi-day, multi-slot events. For physical events, scan-free RFID check-in allows multiple guests to be processed simultaneously, reducing wait times and elevating the guest experience.
• Event Reporting gives brands real-time visibility into event performance, from RSVP rates and attendance figures to check-in times and no-shows. The event dashboard helps teams understand exactly who attended, when, and across which timeslots, making it easier to demonstrate ROI and inform future event strategy.

Does Launchmetrics Events integrate with my existing CRM?

Yes. Launchmetrics Events integrates seamlessly with your existing CRM via API connection, to unify guest data and streamline the invitation process.