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Reports
Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
The Desirability Gap: How Mass Market Brands are Repositioning to Compete
The brands using repositioning strategies generated on average two times more impact than those that didn’t. Mass market brands are repositioning as a result of being squeezed from both sides. Launchmetrics’ analysis of 50 mass market fashion brands found that those using premium strategies generated on average two times more Media Impact Value® (MIV®) of […]
Market Expansion Strategy for 2026: Competitor and Insights Data To Grow Your Brand Into New Regions
Is a market expansion strategy on your roadmap for 2026?
The Event Renaissance: How Physical Experiences Are Winning in a Digital World
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously. While this might seem like more chances to reach consumers, it actually means more saturation and competition—and […]
AI Visibility Score: A Guide to Measuring AIV for Fashion, Lifestyle and Beauty Brands
Marketing Measurement AI Visibility Score: A Guide to Measuring AIV for Fashion, Lifestyle and Beauty (FLB) Brands AI is Your Brand’s New Storyteller: Here’s How to Measure It For years, brand discovery ran through search results and social feeds. Today, AI has become part of that journey, answering the questions consumers once asked search engines about […]
How to Win Jewelry’s Everyday Wear Conversation
Jewelry has become personal as consumers look to invest in everyday pieces to express themselves. Now, brands across the market are competing for a place in the everyday wardrobe. But the strategies driving their presence appear to be different. Among the brands analyzed, Influencers generate up to 66% of Media Impact Value® (MIV®), while mass […]
Brunello Cucinelli Masterclass Recap
Crafted Coordination: Inside Brunello Cucinelli’s Approach to Sample Management Revisit the full conversation from our recent Masterclass with Benedetta Morari, Operations Specialist at Brunello Cuccinelli and Tatiana Ferreira, CCO at Launchmetrics. Together, they explore how Brunello Cucinelli effectively manages the full lifecycle of its samples from showroom arrival to end-of-life reconciliation. Learn how Brunello Cucinelli […]
Cannes 2026: The Data & Insights Behind the Brands that Won
The Cannes Film Festival 2026 officially opened on the French Riviera, bringing together leading figures across the film, entertainment and fashion scene for one of the year’s most influential cultural moments. From premieres and red carpet appearances to luxury brand partnerships, worldwide conversation had once again begun around […]
Met Gala 2026: Data & Insights Behind The Winners
From sculptural silhouettes to gilded glamour, this year’s Met Gala captivated global attention. The Met Gala 2026 cemented its status as fashion’s most extravagant night of the year, where celebrity, craftsmanship and artistic expression converge. This year’s “Fashion Is Art” dress code showcased the identity, creativity and cultural relevance of the leading brands today. Between […]
Watches and Wonders 2026: Where Brand Impact Was Created
Watches and Wonders 2026 stands as the pinnacle event of the global watchmaking calendar… …where world premieres meet a rarefied stage for brand impact. With a 34.6% year-over-year increase in Media Impact Value® (MIV®), a significant acceleration from the previous year, Watches and Wonders 2026 reached a new level of visibility. Bringing together 65 exhibiting […]
How British Culture Drives Global Brand Performance
To succeed in today’s British fashion industry, brands must understand the influence of culture for marketing impact. With the British fashion industry more competitive than ever, marketing and PR teams must prioritize culture within brand initiatives for long-term success. The UK has always been a cultural powerhouse, with London Fashion Week on average growing […]