# Marketing Resources for Fashion, Lifestyle and Beauty Professionals

Reports, guides, webinars and more to help you improve your marketing strategies and grow your brand's performance

**Beauty in the Multigenerational Era: Capturing Beauty Market Share Across Ages**  
How Leading Brands are Growing Beauty Market Share Across Five Generations With beauty growth projected to slow to 5% annually through 2030, the era of organic, rapid growth is beginning to fade. As brands look for new ways to win beauty market share, one strategy is emerging: expanding who brands are speaking to.

[See More](/content/resources/reports/beauty-multigenerational-era/index.html)

**Featured Topics**
- [Events Organization](/content/resources/category/events-organization/index.html)
- [Marketing Measurement](/content/resources/category/marketing-measurement/index.html)
- [Marketing Strategy](/content/resources/category/marketing-strategy/index.html)
- [Media Monitoring](/content/resources/category/media-monitoring/index.html)

**Introducing Events’ Newest Gatekeeper: Zone Access Management**  
Today, Fashion, Lifestyle and Beauty (FLB) event organizers are prioritizing tighter security around restricted areas without slowing down the flow of guests and staff. But with so many tasks to keep on top of, managing who can enter each space, from backstage to a VIP lounge, puts added pressure on your team.

[See More](/content/resources/product-news/zone-access-management/index.html)

**The Market Positioning Benchmarking Guide for Fashion, Lifestyle & Beauty Brands**  
Market positioning changes as brands grow.  As Fashion, Lifestyle and Beauty (FLB) brands enter new markets, expand into new product categories and reposition themselves to reach wider audiences, their competitive landscape around them can change.

[See More](/content/resources/toolkits/market-positioning-guide/index.html)

**AI Visibility Score: A Guide to Measuring AIV for Fashion, Lifestyle and Beauty Brands**  
Marketing Measurement  AI Visibility Score:  A Guide to Measuring AIV for Fashion, Lifestyle and Beauty (FLB) Brands AI is Your Brand’s New Storyteller: Here’s How to Measure It

[See More](/content/resources/reports/ai-visibility-score/index.html)

**The Perfect Event Planning Checklist for Fashion, Lifestyle & Beauty Brands**  
Running events across formats and teams is complex. Get the checklist that brings structure to every stage, from first invite to final report.

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**The Events Management Scorecard**  
How well do your events actually hold up under pressure? You’ve seen how most events play out. Influencers arriving in waves, front rows filling fast, guest lists still changing moments before doors open—and to guests, it all feels effortless.

[See More](/content/resources/toolkits/events-management-scorecard/index.html)

**The Event Renaissance: How Physical Experiences Are Winning in a Digital World**  
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously.

[See More](/content/resources/reports/event-renaissance/index.html)

**5 Stellar Examples of Successful Jewelry Digital Campaigns**  
In the world of luxury jewelry, the expectation used to be clear: high-end brands would showcase their pieces through extravagant television ads, glossy magazine pages and elite runway shows.

[See More](/content/resources/blog/successful-jewelry-digital-campaigns/index.html)

**AI Visibility in Watches**  
Live Webinar AI Visibility in Watches: How ChatGPT, Claude and Other LLMs Are Rewriting Brand Discovery and Positioning Thursday, October 29th | 5PM CET

[See More](/content/resources/webinars/ai-visibility-watches/index.html)

**How to Measure Earned Media Value: AVE, EMV and MIV Explained**  
At first glance, Earned Media Value (EMV) appears to be a useful metric for brands. It attempts to measure the impact of unpaid media exposure—an increasingly important activity in today’s world.

[See More](/content/resources/blog/measure-earned-media-value/index.html)

**Luxury Brand Positioning: 5 Examples to Learn From**  
What exactly is brand positioning?

[See More](/content/resources/blog/boost-your-brands-notoriety-5-ideas-for-the-luxury-goods-industry/index.html)