Launchmetrics Resources - Helping You Improve Brand Performance
Marketing Resources for Fashion, Lifestyle and Beauty Professionals
Reports, guides, webinars and more to help you improve your marketing strategies and grow your brand's performance
Beauty in the Multigenerational Era: Capturing Beauty Market Share Across Ages
How Leading Brands are Growing Beauty Market Share Across Five Generations With beauty growth projected to slow to 5% annually through 2030, the era of organic, rapid growth is beginning to fade. As brands look for new ways to win beauty market share, one strategy is emerging: expanding who brands are speaking to.
Featured Topics
Introducing Events’ Newest Gatekeeper: Zone Access Management
Today, Fashion, Lifestyle and Beauty (FLB) event organizers are prioritizing tighter security around restricted areas without slowing down the flow of guests and staff. But with so many tasks to keep on top of, managing who can enter each space, from backstage to a VIP lounge, puts added pressure on your team.
The Market Positioning Benchmarking Guide for Fashion, Lifestyle & Beauty Brands
Market positioning changes as brands grow. As Fashion, Lifestyle and Beauty (FLB) brands enter new markets, expand into new product categories and reposition themselves to reach wider audiences, their competitive landscape around them can change.
AI Visibility Score: A Guide to Measuring AIV for Fashion, Lifestyle and Beauty Brands
Marketing Measurement AI Visibility Score: A Guide to Measuring AIV for Fashion, Lifestyle and Beauty (FLB) Brands AI is Your Brand’s New Storyteller: Here’s How to Measure It
The Perfect Event Planning Checklist for Fashion, Lifestyle & Beauty Brands
Running events across formats and teams is complex. Get the checklist that brings structure to every stage, from first invite to final report.
The Events Management Scorecard
How well do your events actually hold up under pressure? You’ve seen how most events play out. Influencers arriving in waves, front rows filling fast, guest lists still changing moments before doors open—and to guests, it all feels effortless.
The Event Renaissance: How Physical Experiences Are Winning in a Digital World
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously.
5 Stellar Examples of Successful Jewelry Digital Campaigns
In the world of luxury jewelry, the expectation used to be clear: high-end brands would showcase their pieces through extravagant television ads, glossy magazine pages and elite runway shows.
AI Visibility in Watches
Live Webinar AI Visibility in Watches: How ChatGPT, Claude and Other LLMs Are Rewriting Brand Discovery and Positioning Thursday, October 29th | 5PM CET
How to Measure Earned Media Value: AVE, EMV and MIV Explained
At first glance, Earned Media Value (EMV) appears to be a useful metric for brands. It attempts to measure the impact of unpaid media exposure—an increasingly important activity in today’s world.
Luxury Brand Positioning: 5 Examples to Learn From
What exactly is brand positioning?