Data Analysis & Insights

Find focused data analyses of marketing campaigns, product launches and events to gain insight into how to improve your own data and analytics processes.

Watch Brand Ranking: Top-Performing Brands Right Now
What does it really take for a watch-wear brand to stand out in today’s market?  When it comes to watch marketing, there’s an oversaturation of storytelling around craftsmanship, heritage and prestige. And when everyone is telling the same story, it’s harder to differentiate. Even established names on any watch brand ranking can struggle to cut through the noise.
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5 Brands that Nailed New Product Launches
Have you ever found yourself constantly checking your brand’s social media, hoping to see your latest launch take off? A strong product launch campaign does more than drive immediate sales. It builds brand recognition and consumer loyalty.
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Bad Bunny Makes Super Bowl History as “Benito Bowl” Hits $942.4M Media Impact Value® (MIV®)
Each year, the Super Bowl stands as one of the biggest cultural moments on the calendar. Part sporting event, part entertainment stage, the Big Game consistently draws massive audiences.
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US Open 2026: The Brands That Won $960.5M in Media Impact Value® (MIV®)
Flushing Meadows closed out the Grand Slam calendar this year with two finals that broke in opposite directions.
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Luxury Brand Positioning: 5 Examples to Learn From
What exactly is brand positioning?
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Wimbledon 2026: The Brands That Won the $931.4M Media Impact Value® (MIV®) Fortnight
Every summer, London’s All England Club becomes one of the most watched stages in sport and fashion.
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Cannes 2026: The Data & Insights Behind the Brands that Won
The Cannes Film Festival 2026 officially opened on the French Riviera, bringing together leading figures across the film, entertainment and fashion scene for one of the year’s most influential cultural moments.
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Met Gala 2026: Data & Insights Behind The Winners
From sculptural silhouettes to gilded glamour, this year’s Met Gala captivated global attention.
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Coachella 2026: From Bieberchella to Rhode World, the Brands That Won Weekend One
Each April, the desert outside Indio, California becomes one of the most-watched places on earth.
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Building Lasting Brand Performance: What Rising Outdoor Brands Can Learn from L.L. Bean
Inside the L.L. Bean Marketing Strategy As outdoor brands navigate a tougher 2025 marked by economic slowdown and shifting consumer behavior.
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How “I Only Wear MAC” Earned $4.9M in Media Impact Value® (MIV®) in Just Five Days
The beauty industry is navigating a tricky balance right now.
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Taylor Swift Is Engaged: The Yes That Drove MIV® For Brands
Two weeks ago in Lee’s Summit, Missouri, Travis Kelce got down on one knee in his home garden and proposed to pop icon Taylor Swift.
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Growing in a Booming Athleisure Market: Lessons From Adanola & Set Active’s Success
Athleisure is the fastest-growing segment in sportswear, with a 49% YoY increase in MIV® signaling clear opportunities for challenger brands to scale into new markets.
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The Landscape of Beauty: Industry Analysis of S1 2025
Unlock the key insights driving the beauty industry in 2025.
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How The Devil Wears Prada 2 Sequel Sparked a Media Frenzy Before Hitting the Box Office
Nearly two decades after the iconic cerulean blue speech, The Devil Wears Prada 2 is officially in production.
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Wimbledon 2025 Winners: The Top 5 Brands Ranked by Media Impact Value (MIV®)
Every summer, Wimbledon becomes a cultural epicenter.
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Decoding Market Dynamics: Unveiling the Forces Driving Jewelry & Watches
The jewelry and luxury watch industry is evolving at pace, shaped by shifting consumer expectations and demands.
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