Launchmetrics Blog - Launchmetrics
Marketing Measurement
3 Competitive Benchmarking Metrics that Matter to Analyze Brand Performance
As Fashion, Lifestyle and Beauty brands compete for visibility across channels, brand performance cannot be assessed in isolation. Instead, it needs context. PR and marketing teams are under pressure to understand not just where impact is being generated, but how it compares to competitors pursuing the same audiences and objectives. This is where competitive benchmarking …
Beauty & Cosmetics
The Power of Artificial Intelligence for Beauty Brands
Beauty brands are scaling across categories and channels, and the pressure to deliver smarter, faster marketing has never been higher. As global skincare revenue is projected to hit $206.6 billion and haircare $99.7 billion in 2025 (Statista), brands are racing to keep up in a competitive market. Artificial intelligence in beauty has quickly become essential …
Fashion & Retail
Lacoste’s Winning Marketing Strategy
The label is refreshing its image with a series of collaborations communicated via digital content.
See More
Jewelry & Watches
5 Stellar Examples of Successful Jewelry Digital Campaigns
In the world of luxury jewelry, the expectation used to be clear: high-end brands would showcase their pieces through extravagant television ads, glossy magazine pages and elite runway shows. After all, jewelry has always been associated with exclusivity, elegance and glamour, leading many consumers and industry insiders to believe that only traditional, high-budget campaigns could …
Data Analysis & Insights
US Open 2026: The Brands That Won $960.5M in Media Impact Value® (MIV®)
Flushing Meadows closed out the Grand Slam calendar this year with two finals that broke in opposite directions. Alexander Zverev denied Ben Shelton’s bid to end a 23-year wait for an American men’s champion, while Elena Rybakina overcame Aryna Sabalenka to lift the trophy and claim the world’s No. 1 ranking. Off the court, the …
Events Organization
Events Marketing: How Fashion, Lifestyle and Beauty Brands Select the Right Voices to Amplify the Moment
Events are having a renaissance. Audiences now spend over 13 hours a day engaging with media, often using multiple screens at once. But more time spent consuming content doesn’t necessarily guarantee your consumer’s full attention. Instead, digital saturation has made audiences more distracted and harder to reach. This is where events marketing stands apart: In-person …
Marketing Strategy
15 Best Marketing Campaigns Fashion, Lifestyle & Beauty Brands Can Learn From
How does a brand leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. To make this possible, it all comes down to data. From selecting the right …
See More
Ambassador Marketing: What Brands Need to Know
Brand ambassadors play a vital role at every stage of the marketing funnel, from building awareness to driving loyalty. As a result, more brands are building ambassador marketing into every phase of their strategy. It’s a smart move: U.S. brands alone were projected to spend approximately $12.17 billion on influencer marketing in 2026, according to …
Sports Events S1 2026: The Brands that Won the $8.2B Season
The first half of 2026 delivered some of the year’s biggest sporting moments. From Roland-Garros and the Monaco Grand Prix to the NBA Finals and the build-up to the FIFA World Cup, millions of fans around the globe tuned in to watch the action unfold. Only for Fashion, Lifestyle and Beauty (FLB) brands, these events …
Media Monitoring
How Brand Monitoring Tools Support Smarter Brand Decisions
Most brand monitoring tools are designed to answer one question: What is being said about us? On its own, that information is useful. However, it’s not the only question brands should be asking. The more important question is: What does it mean for our brand? While many tools can track mentions and conversations, the most …
Top 10 Best Media Monitoring Tools for PR and Brand Performance
Media monitoring isn’t just about tracking how often your brand is mentioned. It’s about understanding what those mentions actually mean for your brand. If you misinterpret your coverage, or miss it altogether, you risk overlooking opportunities, reacting too slowly to negative sentiment or wasting money on campaign directions that aren’t getting results. That’s where the …
How to Use Media Tracking Around Fashion Weeks, Red Carpets and Festivals
Media tracking was once focused on monitoring press mentions and campaign coverage. Today, Fashion, Lifestyle and Beauty (FLB) brands use it to measure how they appear across the biggest cultural moments in the calendar. From fashion weeks and the Met Gala to Coachella and Wimbledon, these events create huge opportunities for brands to be at …