Launchmetrics Cookie Policy - Launchmetrics

Launchmetrics Cookie Policy

This policy (“Cookies Policy”) provides information about how and when Launchmetrics implements cookies on the launchmetrics.com/it/fr/es websites (“Websites” or “Website”).

When we refer to “Launchmetrics”, “we”, “us” or “our”, we mean Fashion GPS Inc. In accordance with the applicable legislation on data protection, Launchmetrics is the Controller (or Business under the California Consumer Protection Act -“CCPA”) of the Personal Data referred to in this Cookies Policy.

For any further information and/or clarifications, it is possible to contact the Controller at the following address: dpo@launchmetrics.com.

For additional details about the collection and use of Personal Data on the Websites, please see our Privacy Policy which is an integral part of the present Cookies Policy.

What is a cookie?

Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow a website to “remember” your computer (or your device), but not specifically who is using it, and improve your user experience.

Depending on the sources, cookies can be “first party”, i.e. cookies that a visitor receives from the same website that he/she is visiting, or cookies that visitor receives from other websites or web-servers provided, so called “third party” cookies.

Moreover, cookies can be “session” or “persistent” cookies. A session cookie is a cookie that is automatically deleted when the user closes the browser, whereas a persistent cookie is a cookie that remains stored in the user’s terminal device until it reaches a predetermined expiration date.

Cookies can be also classified depending on the purposes that they fulfil.

How is Launchmetrics using cookies?

The cookies we implemented on the Websites might collect Personal Data (IP address for example), but we do not combine the information collected through the cookies with other Personal Data that you might have provided us. As noted, however, we do use cookies to identify that your web browser has accessed aspects of the Website.

Our Websites use several types of cookies (either first party, third party, session and persistent cookies) for different purposes.

In particular, the type of cookie used on our Websites can fall under one of the categories below:

Type of Cookies Function
Strictly necessary cookies: These cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Performance or Analytical: These cookies are used by us or third-party service providers to analyze how the Websites are used and how they are performing. For example, these cookies track what pages are most frequently visited, and from what locations or channels our visitors come from. If you subscribe to a newsletter or otherwise fill in a form on our Websites, these cookies may be correlated to you. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. These cookies include, for example, Google Analytics or Hubspot cookies.
Functional: These cookies are used to improve your experience using our Website. These cookies enable a website to remember information that changes the way the Website behaves or looks, like your preferred language or the region that you are in. This includes recording your acceptance of our cookie banner displayed the first time you visited the Website (or each time, depending on your choice). All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Website, some of the features of the Website might not be available.
Targeting: These cookies collect information about your activities on these Websites and other sites to provide you targeted advertising and deliver adverts more relevant to you and your interests. We may also allow our third-party service providers to use cookies on the Websites for the same purposes identified above, including collecting information about your online activities over time and across different websites.

How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we believe may be interested in Launchmetrics products. They also help provide us with aggregated auditing, research, and reporting, and know when content has been shown to you.

Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with the Website. The techniques our partners employ do not collect Personal Data such as your name, email address, postal address, or telephone number.

How do I refuse or withdraw my consent to the use of cookies?

If you do not want cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some Cookies and to alert you when a Cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see www.allaboutcookies.org.

This Cookie Policy covers our use of cookies only and does not cover the use of cookies by third parties. We do not control when or how third parties place cookies on your computer.

How to contact us?

If you want to know more about Cookies, have any questions or want to send us suggestions, please contact us at dpo@launchmetrics.com.

More Information

We invite you to read our Privacy Policy for full details of how we process your Personal Data.